Singapore’s first immersive whisky experience opens at Raffles Hotel
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Singapore's first immersive whisky experience opens at Raffles Hotel
The Macallan Feel comprises a whisky bar, lounge surface area, retail space, VIP dining room and – for a limited time only – a special, ticketed cinematic experience, with proceeds going to clemency.
At The Macallan Bar, you lot can enjoy a dram or 2 of expressions such equally the Single Cask, or fifty-fifty The Macallan Gran Reserva 12 Year Former, which is no longer in production. (Photo: The Macallan)
23 October 2022 06:30AM (Updated: 05 Jul 2022 12:47AM)
In pre-pandemic times, distillery tours in Scotland were a burgeoning business. But now that travel to Speyside, the Highlands and Lowlands is off the cards, hither's the side by side all-time thing: A physically immersive whisky experience for those in Singapore, one that doesn't involve VR headsets or Zoom passwords.
On Monday, Oct 26, unmarried malt purveyor The Macallan is introducing a whisky bar, lounge area, retail space and VIP dining room, as well equally The Macallan Feel – a four-month-long pop-upwards exhibition space equipped with a Sensory Cinema – to Raffles Singapore.
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The whole shebang sprawls over seven shop units at Raffles Arcade, in the block facing Bras Basah Road. For Raffles Hotel staycationers and whisky enthusiasts (both novice and veteran akin), it's a chance to soak up The Macallan vibes, delve deeper into the history of the 196-year-old distillery, try drams that aren't readily bachelor elsewhere, and generally take a jolly expert time.
But why the Raffles?
Justin Wang, the Southeast Asia & Pacific regional managing director for Edrington, which owns Macallan, clued usa in: "We've had a longstanding human relationship with the Raffles, and to many, the Raffles is a Singapore heritage icon, home to the iconic Singapore Sling. [Simply] unknown to many, the Raffles was once habitation to a 1926 Valerio Adami, which was recently auctioned for Usa$i million (Southward$1.35 million).
"Bated from that, the Raffles was also once home to a collaboration between Raffles and The Macallan: An exclusive Raffles Hotel bottling, which you can find at our exhibition gallery.
"So when the opportunity came for u.s. to collaborate with the Raffles, information technology was an like shooting fish in a barrel decision to make. Two icons within their ain worlds meeting to present an experience for consumers in Singapore and across, to relish, indulge and immerse [themselves] in."
Upon entry, you'll exist greeted by The Macallan 72 Twelvemonth Erstwhile in Lalique – the oldest whisky ever released by the Macallan family – sitting atop a funky acrylic pedestal. Gape, take photos, and be awe-inspired past this rare (only 600 such decanters exist globally) bottling, which was created to celebrate the opening of The Macallan's S$250 one thousand thousand Distillery and Company Feel in Speyside in 2018.
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Lining the walls is a curated showcase of rare and prestige The Macallan expressions non ordinarily found in a regular bar or retail space.
Further in lies The Macallan Bar, where you lot can enjoy a dram or 2 of expressions such as the Single Cask, or even The Macallan Gran Reserva 12 Twelvemonth Erstwhile, which is no longer in production. Linger at the bar, strike upwardly a conversation with the friendly bartenders, or saunter over to the lounge infinite to bask your dram(southward).
This space is also home to a mesmerising kinetic art installation designed by creative applied science agency FutureLabs. It's reminiscent of the Kinetic Rain sculpture in Changi Airport's Final 1, except much smaller in calibration and more interactive – it moves in reaction to your actions.
Once done, you may choose to exit through the souvenir shop, as it were. The small retail infinite offers a multifariousness of expressions, including express editions, also as Lalique glassware and other accessories.
Or, if you're set up for The Macallan Feel, caput over side by side door. The Feel, which costs S$28 per person – all proceeds will be donated to the H2o and Healthcare Foundation (WAH) to help rural communities in Kingdom of cambodia – runs from Oct 26 to Feb 10, 2021.
The "journey" begins with a tunnel-like gallery space filled with oak casks, casks being essential in maintaining the quality and flavour in whiskies. A moving-picture show on loop captures the cask-making procedure, expertly executed by craftsmen from the Jerez de la Frontera region of southern Spain.
A photography gallery acts every bit a prelude to the main human action: The "Sensory Cinema". Think of it as a Gold Course movie experience, with ii drams to sample and savour as yous enjoy a 12-minute short film while comfortably enveloped in costly leather seats. During a preview, nosotros establish the film to be engaging and beautifully shot; it did not play out like an extended ad, as we had initially thought.
The Experience ends at that place, just for connoisseurs smashing to go along their Macallan "journey", they can choose to volume a private VIP Dining Room experience.
This is conducted in an adjoining room, which tin seat two groups of five per session. To keep things fresh, a new carte will be unveiled every month, consisting of dishes specially prepared by chefs from Butcher'due south Block, La Dame de Moving-picture show and yi by Jereme Leung. These, of course, are designed to pair perfectly with The Macallan whiskies.
Tickets to The Macallan Experience are priced at S$28 per person; make your reservations here
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Source: https://cnalifestyle.channelnewsasia.com/experiences/the-macallan-experience-raffles-hotel-singapore-247186
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